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Unghost Your Website: Day 4 Bonus Task

Nice One 👻 Here's Your Bonus Task...

🖊️ Pick some words to help you develop your brand personality

Having a brand tone of voice document is a cheat sheet for writing future copy in an authentic and consistent way.

Creating a whole TOV doc is a bigger task (and one we offer as a service), but picking your brand words can be a very handy starting point…

⏰ Time requirement ~ 5 – 10 minutes

👉 Actions:

  1. Choose 3-4 words that best describe your business and how you want your audience to perceive it. We’ve made a list of brand words if you’re feeling stuck.
  2. If you can’t find the perfect words, asking friends or trusted clients might also help, or putting a poll on Instagram Stories.
  3. Use these words to develop your brand’s personality (a quick summary of how your brand would sound if it were a person). You can see our brand personality in our tone of voice document.

💖 Extra help: Book one of our 15-minute Free Sample calls via the button below to chat through your copy or tone of voice questions.