Description
Good Egg’s Six Easy Steps for Creating a Tone of Voice Document for Your Biz
Tone of voice isn’t just what you say, but how you say it. Most folks only buy from brands they trust, so it’s super important to develop a consistent, authentic brand voice that your dream customers can connect with. And the shortcut to achieving that is through a tone of voice document.
We created our tone of voice workbook as a simple, effective, low-cost way of acing this ideal client connection with minimal effort.
What the workbook contains…
This workbook walks you through the six easy-to-follow steps to identify your brand voice and create a tone of voice document:
- Customers and Competition – who are you selling to and who else is competing for their attention?
- Brand Personality – what are your brand’s core values and beliefs, and how is this communicated in your tone of voice?
- Tone of Voice Characteristics – are you funny or serious? Formal or casual? Enthusiastic or to the point?
- Language – will you use conversational, everyday language, or will you opt for words that feel more authoritative?
- Syntax and Grammar – will you be playful with grammar or stick to the rules? Will your sentence structure be short and punchy or long and poetic?
- Using Your Tone of Voice – you’ve got your guidelines… but now what?
This workbook will help you…
- Identify the most effective way of communicating so your brand stands out from the competition
- Develop a consistent, authentic tone of voice that’ll make your audience more inclined to buy from you
- Save time whenever you write copy for your biz by giving you clearly defined brand voice guidelines to follow
What you’ll receive when you buy the workbook…
- A download link that’ll give you access to the workbook as a Google Doc
- Simple instructions for how to save an editable copy
- A bonus Google Doc template that you can use for your final one-page tone of voice document
Tone of Voice Done for You
Do you love the idea of having a well-defined brand voice that connects you with your customers, but you just don’t have time or headspace to create your guidelines for yourself?
Our done-for-you tone of voice service is a great alternative to our DIY workbook.
How Our Tone of Voice Development Service Works
When we work on your tone of voice development, we…
- Get to know you, your company, and your target audience
- Analyse your competitors and identify trends in your industry
- Develop bespoke guidelines for every element of your brand voice
- Collate everything into a one-page tone of voice document
Once your tone of voice document is ready, it’ll make your life loads easier whenever you write blogs, web copy, and social media posts for your biz.
The great thing about investing in this service is that it’s a one-time thing — you’ll have your expertly-made guidelines to refer back to ✨FOREVER✨
